Store managers had the chance to try their hand at baking bread with Edinburgh’s Breadwinner Bakery recently, as part of Scotmid’s commitment to delivering a comprehensive range of bakery products from local suppliers within stores.
Sean McVey, who is the master baker and owner of Breadwinner, led the course into the art of making hand crafted and artisan breads on 5 February 2013.
The award winning bakery now supplies selected Scotmid stores with a full range of traditional breads on an exclusive basis. As part of the partnership, Breadwinner introduces three new breads every month, which have recently included Sunflower Rye, Pain de Campagne and a special Chocolate and Strawberry Brioche for Valentine’s Day.
Allan Robertson, Scotmid Regional Business Manager said: “The day certainly opened my eyes to the quality products that we have in store, and now we are that bit more knowledgeable, we can feed this down to the teams so they can talk the product up in the store.”
Stephen Brown from Scotmid said: “Working with Breadwinner Bakery has been a huge success and their artisan bread is proving very popular with customers. Sourcing fantastic local products like Breadwinner bread for our stores is great for our customers and the communities that we trade in.”